I oversee social media and influencer marketing for the Jackpocket lottery app (recently acquired by DraftKings).
My previous experience is in tech, entertainment, and non-profit sectors, including DoSomething.org, X (formerly known as Twitter), and DISH Network.
I enjoy:
Listening > Speaking
Creativity > Routine
Learning > Knowing
tldr; I craft digital narratives for brands and drive conversion with strategic, data-driven marketing.
Tech: Sprinklr | Sprout Social | Looker | Google Analytics | AppsFlyer | Tagger | Adobe Suite | YouTube Studio | AirTable | Meta Business
Skills: Growth | Content | Storytelling | Copywriting | Strategy | Organic and Paid Social | Influencers | Partner Relations | Budgets | SEO
“Diane’s creativity is off the charts.”
-My boss, once
Responsibilities: Managing a 7-figure budget, outreach, negotiations, contracts, creative strategy, data analytics, and building long-term relationships
Influencer marketing
App Installs
122,000
Social media marketing
Follower growth
1,250,000
Platforms: Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Blog
Type: Imagery, video, UGC
Content: Campaigns, Products, Features, Evergreen, Holidays, SEO